Keep Calm

Decades later, a national war-time strategy reminds us that a collective calmness and resolve can take us through dark times.

Keep Calm

Did you know that “Keep Calm” was a war-time motivational message designed by The Ministry of Information in late June of 1939, right at the start of WW2? The government understood that a calm and determined population would be an essential part of the war effort. Who knew that a chance discovery of an old war poster would spark the “Keep Calm” swag boom almost 70 years later? History shows that the British people’s resolve and ‘calm’ through the war’s darkest days were crucial to winning the war.

The ability to ‘Keep Calm’ in the next days and weeks is crucial. Emotions will be running hot as the US election takes place on Tuesday. They will remain that way for a while. Your social media feed will be flooded with articles and video clips that someone else has designed to fuel anger and outrage. Opinions on both sides will be loud and angry. Keep Calm!

Ignore the clickbait your friends will ask you to share. Especially avoid trying to change someone’s mind. Mind-changing on social media is generally a fruitless undertaking. Minds are changed more by what we do than by what we say.

Calmness doesn’t deny our emotions or our intellect. It means that we’ve learned to manage both so that we aren’t driven by an emotional response. When we are operating from a place of calmness, our responses become thoughtful, measured, and balanced. It’s safe to say that we’re probably more likeable when we choose to be calm over the other options.

From a spiritual perspective, ‘Keep Calm’ is connected to being filled with God’s peace. It’s the kind of peace that displaces fear, anxiety, and despair if we are willing to let it come into our lives. This is a peace that the Bible says surpasses our understanding. (In other words, it remains despite what is happening around us!) It takes root in our lives as the Holy Spirit does His character building, development, and maturing in us.

Calmness is contagious. It shapes the environment around us. Keeping calm helps other people manage their stress/anxiety, anger, and fear. As we do our part, the world becomes a better place.


— Tim Schindel
National Director
Leading Influence